The pandemic has changed shopper habits in massive and small ways — and retailers are responding in type. Since the early days of the pandemic Ernst & Young has been tracking these shifting tendencies using the EY Future Consumer Index and EY embryonic platform, which present a significant and widespread trade shift toward e-commerce. The largest digital retail chain in China, additionally expands to sell mothers and infants merchandise and different categories. This platform focuses on promoting electronics, home appliances, and different tech products. It also has a robust offline presence with bodily stores in plenty of Chinese cities.
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